People started noticing that Instagram photos viewed through Twitter started looking a little weird today. Soon after, Instagram CEO Kevin Systrom announced at the LeWeb tech conference in Paris that the company's decision to disable Twitter Card integration, cutting off the embed function that conveniently displays Instagram photos when shared to Twitter. Although you'll still be able to see Instagram photos in your Twitter timeline, they'll appear slightly distorted or cropped.
The bold move comes from Instagram's effort to push users to view photos on its own website rather than through Twitter. Of course, Instagram is the only party that benefits from this whole thing. Twitter actually made a similar "F U" move on the Internet not too long ago when it stopped displaying the "via" link to third party apps on individual tweets.
The war on social media is apparently a real thing, and nobody wants to send valuable traffic away to another platform. Twitter is also working on a way allow users to snap photos right through the Twitter app and apply filters to photos similar to Instagram.
No more playing nice. Twitter and Instagram clearly aren't BFFs anymore.
Photo: Screenshot of Twitter.com