Monday May 20, 2013
Well folks, it's official. Tumblr will be acquired by Yahoo for $1.1 billion.
CEO Marissa Mayer announced the deal through a simple but creative Tumblr blog post, using the iconic Keep Calm meme as an animated GIF to sort of address the fact that a lot of people might be worried about changes. "We won't screw it up," she writes.
Tumblr founder and CEO David Karp also made a post on the Tumblr Staff blog about the acquisition, and even though it was a short one, he made sure to emphasize how the Tumblr we all know and love isn't going anywhere.
We're not turning purple," Karp writes. "Our headquarters isn't moving. Our team isn't changing. Our roadmap isn't changing. And our mission - to empower creators to make their best work and get it in front of the audience they deserve - certainly isn't changing."
Comforting words for now, but you never know with a big acquisition like this. I think most of us can expect Tumblr to remain mostly the same -- maybe with a few more pesky ads floating around in the near future as the microblogging sites finally starts to up its monetization plan with the help of Yahoo.
Photo from Yahoo.Tumblr.com
Friday May 17, 2013
Looks like Yahoo wants a serious piece of what Tumblr's got goin' on. According to a report from All Things D, the young and hip blogging service could be purchased by Yahoo for as much as $1 billion.
Yahoo has had its fair share of problems to deal with over the past few years, and maintaining its "cool" factor has been a big one. The struggling search engine and web portal site hasn't quite been able to cracke the code when it comes to the youth demographic, so Tumblr's loyal 18 to 24 year-old userbase looks like an attractive buy at the moment.
Tumblr, however, has had its own set up problems to deal with. The blogging service gets a big chunk of its traffic from the hoards of stolen, copyright-violated content and porn that its users continue to post. And even though advertisements were launched on its mobile apps just last month, a solid revenue generation strategy that actually works has yet to be developed.
But who knows, maybe Yahoo's much more established advertising team could give Tumblr the push it really needs to make more money, all the while strengthening Yahoo's ability to target and hold on to a larger chunk of the youth demographic. If the acquisition rumors live up to the hype and a $1-billion deal is eventually reached, it would be comparable to the Facebook-Tumblr acquisition that was made last year.
Most seasoned Internet users can easily recognize that Tumblr is basically the complete opposite of what Yahoo is right now, but Yahoo apparently really, really wants it, and the company is ready to step up its startup buying game to get just what it wants.
We'll be keeping an eye out on this one. Stay tuned, friends.
UPDATE: The Yahoo board is expected to meet this Sunday to decide whether or not the company should go forward with the offer, All Things D reports. If approved, Yahoo will make an all-cash offer of $1.1 billion to acquire Tumblr.
Photo © Getty Images
Wednesday May 15, 2013
Google's sixth annual I/O Developer Conference was held today, and now that the three hour-long event is finally over, it's pretty safe to say that there's a lot to take in from what was announced.
To help bring you up to speed, here's a short list of some of the biggest key developments we can expect to see today and in the upcoming weeks or months from Google. If you'd like to know more about each announcement, I've provided a few links that should give you more detailed information.
Google's new music streaming service, Google Play Music All Acces, goes live today.
Google+ is getting a huge makeover.
- Google's very own social network is getting a whopping 41 new features today, including a fresher design to highlight visual content, Hangout features, photo-editing tools and more.
- A brand new multi-column layout will go live today, and the news stream will eventually get a Pinterest-like facelift that will be sure to please photo lovers across the social network.
- You also now get 15 GB of full-size storage for photos, along with a great new Auto Awesome feature for automatic photo combining feature and to create GIFs.
- Click here for more about Google+ photos.
The new "Hangouts" cross-platform messaging system offers better opportunities for communication.
Google Maps will get a massive overhaul on the web and on mobile, with emphasis on personalized location discovery.
- Similarly as predicted, Google Maps is swapping out its left sidebar for features that are instead built directly into the full screen map.
- Google Earth, Street View and project imagery will be integrated with Google Maps for better accessibility.
- A brand new iOS and Android app will be coming, along with an iPad app later this summer.
- The new Google Maps will use Google Now sources to suggest venues you've been to already, related places and even places that your Google+ friends have visited.
- Click here for more about the new Google Maps.
And there you have it. Those are the big new changes that most of us regular Internet users can expect to see.
There were a few other things that were also announced, like a customized version of the new Samsung Galaxy S4 and new developer services on Google Play. And soon, you'll be able to send money through Gmail.
You can check out The Next Web's roundup, Lifehacker Australia's roundup or T3's roundup to get the full scoop on some of the other announcements in addition to the big ones that were summarized above.
Photo © Getty Images
Tuesday May 14, 2013
Google's latest Easter Egg is here, and it's a fun one. Or at least, it's a heck of a lot less obnoxious than that crazy YouTube Harlem Shake Easter Egg we saw a couple months ago.
To commemorate the 37th anniversary of Atari's Breakout arcade video game, Google has hidden a new mini game in its image search, just waiting to be played by someone like you. It can only be triggered when you search "Atari Breakout" in Google Images. Go ahead and give it a try.
Seasoned gamers: prepare yourselves, because it's time to get straight down to business and pwn some serious rainbow-tinted images blocks. Amirite?
Photo: Screenshot of Google Image Search