Like Twitter? Like Pizza? Be a Twintern for Pizza Hut
It's no secret that social media marketing is a hot thing right now. Some of the best campaigns I've seen center around YouTube and get the users involved by creating their own videos. But Twitter has been coming on strong in the last year, and Pizza Hut is opening up a summer internship for a Twintern.
The Twintern will be responsible for getting the word our on Twitter, Facebook and other social media outlets. The Twinternship is at the Pizza Hut headquarters in Dallas, TX, where the intern will work with the PR staff with a focus on social media. Job duties will include sharing off-the-wall articles and stories with "loyal Pizza Hut fans" and chronicling their internship through video to post on YouTube and similar sites.
Sounds fun, but it does leave me with two big questions: (1) is there really such a thing as a loyal Pizza Hut fan and (2) do you get paid in pizza?
Sounds like a high profile way to pay lower wages for a social media position. Depending on the shape of the economy in the near future, pizza might be a more valuable currency than dollars.
I am a registered nurse that was going to apply because I am home with a work injury.
I then told my son about it that is a computer wizard.
I then noticed a whole internship and a B.A. needed! What is up with this picture.
If anyone has a B.A. they will not be applying for this job, would they?
Just a thought. Pizza Hut get real!
anjell
New York
Actually, a “Twintern” is out representing a brand, and for a company, their brand is everything. For a business in the social media “twitter” world, each tweet or post can be like a world wide press release. For that reason alone, a BA is really only a 1/4 of what is necessary. The person in charge has to understand how to represent that company, what is acceptable and what isn’t, otherwise it can be headed for catastrophe as seen in this story: http://redcatco.com/blog/marketing/creating-a-bad-social-media-habitat/