When Squidoo popped up on the Internet scene in 2005, it quickly became one of the hottest things on the web. Squidoo could be described as a commercialized and simplified wiki. It allows anyone to create a hub of information and make money through content advertisements and product partnerships. One of the neatest things about Squidoo is that 5% of all revenues are donated to charity, and users can choose to donate their portion to charity as well.
Like Squidoo, Hubpages allows anyone to create a hub of content and earn money through revenue sharing. While Squidoo offers a 50/50 split of revenues, Hubpages participates in Google's affiliate program. This means that you can use your Google Adsense account to share revenues with Hubpages.
Ease of Use: Tie
Both Squidoo and Hubpages are surprisingly easy to use even if you have never published anything on the web. The design interfaces are built around the concept of modules. Thus, if you want to insert a block of text, you insert a text module. If you want a video, you insert a video or YouTube module.
While it does take a little bit of experimenting and enough web savvy to figure out how to create a link to YouTube or Flickr, you don't have to worry about the need to learn a bunch of HTML.
In many areas Squidoo beats Hubpages for ease of use, but Hubpages makes up for it by providing a nice little editor that makes creating bolded text, hyperlinks and list items easier. While you don't need to know a lot of HTML with Squidoo, you do need to know a few basic tags.
There is no doubt that Squidoo pages come out looking a little better than Hubpages. The different modules are spaced apart enough to look pleasing to the eye, and the ability to add a picture to the intro text is really nice.
Hubpages don't look terrible, but they aren't quite as nice as Squidoo pages.
Hubpages allows you to do most of what you would want to do, but Squidoo goes that extra mile. Along with basic modules for text, pictures and videos, Squidoo has a whole host of specialized modules providing everything from voting polls to guest books to widgets.
Not only do these extra features provide some bells and whistles to Squidoo pages, it also allows hub masters to have a bit more interaction with the readers.
At roughly 4.5 million page hits a month, Squidoo has consistently registered more traffic, but Hubpages has slightly higher growth.
Squidoo also allows you to link your hub of content with groups, so you have the potential to utilize the higher popularity to gain visitors.
Squidoo has more monthly visitors, but Hubpages has more potential to create an audience. Due to people using Squidoo as a link farm to generate traffic for other websites, the amount of authority Google gives Squidoo has dropped, which gives Hubpages an advantage in building an audience.
It also took Google a full week to find my Squidoo test page even though I used links from a personal blog and a Clipmarks clipping to help Google out. By contrast, the test page I created with Hubpages was listed in Google within the first two hours of being published.
Hubpages vs Squidoo - The Verdict
Even though Squidoo has the edge on Hubpages in several different categories, there is no clear winner in this contest. Instead, the choice of which makes the best web hub comes down to the goals you have for the service.
Squidoo is slightly easier to use, has more visitors, and has more community features. If you know a little bit of HTML or are willing to learn some of the basics, and you want to get involved with a community of writers, Squidoo might be the best choice for you.
On the other hand, Hubpages is a great choice for those wishing to turn their web hubs into a stream of revenue. It also doesn't require any knowledge of HTML to put a hub together. While it doesn't have the community aspect of Squidoo, it does play better with Google. And in the long run, being on Google's good side is better for building traffic.
The slight nod has to go to Hubpages because it has more long-term upside. It might not create quite as clean or smooth pages as Squidoo, but it has more opportunity to reach a bigger audience.