Facebook business pages have seen quite a few significant changes since they were first introduced, and even though page owners haven't been eager to take the extra time to learn about all the new features and changes, it's kind of something that just has to be dealt with no matter what.
Timeline is arguably the biggest change yet has come to Facebook pages, and it's something that all users will have to switch to eventually. If you're not already familiar with Timeline for personal profiles, check out our previous article on how to use Facebook Timeline to find out more about basic posting features before you move on to tackling Timeline for business pages.
What's Changed on Facebook Pages?
Since Timeline involved a huge overhaul with the layout, it may initially look like everything has changed and nothing was left where it used to be in the old layout.
The biggest feature that was taken away from Timeline for pages was the ability to host a landing page or a welcome page. Page owners could previously insert code to display images, sign-up pages or other links to enhance the interaction with users. This feature has been completely taken away with the new Timeline layout for pages.
Other than that, everything is still there, and some features have even been enhanced.
Taking Advantage of the Cover Photo & Tabs
So you can't create a landing page anymore, but you can still enhance your page with the use of your cover art and tabs.
Your cover photo is the large photo that takes up the majority of the top of the page, and it will be the first thing people see when they visit your page. You can use it as a call to action by adding any visual appealing content you want, such as a photo that has the website written on it or some text asking the user to "like" the page, maybe with an arrow pointing to the Like button.
Tabs are displayed below the cover photo on the right side. You're given a few basic ones by default, such as "Photos" and number of "Likes." If you want to add more tabs, you can do that by installing applications. A good one is called "Static HTML: iframe tabs," which you can search for in the Facebook search bar and then add it to your page. Once you've installed it, you can click on it and add any HTML code you want like an email sign-up page, a video, photos or anything else.
Filling Out the "About" Section
It's important that you remember to fill out any necessary information in the "About" area of your page that helps your fans find out more about your page. The "About" link is displayed right beneath the thumbnail photo.
Tip: Include the URL link to your website in the "About" field. This will show up as a clickable link underneath your thumbnail photo on the actual page.
Understanding the New Admin Panel
You'll probably notice a big section displaying graphs and statistics at the top of your page. If you don't, click "Admin Panel" in the top right corner and click "Hide" to collapse it.
The main features include:
Manage: Located at the top right, this is where you make all the edits or change settings for your page.
Notifications: This displays the latest activity on your page, which is useful for you so you can respond or take action quickly.
New Likes: See the latest people who have liked your page.
Insights: Analyze your page activity and click "see all" to view more detailed information about your reach, which is great for social media management.
Messages: A new feature with Timeline for pages, fans can now use this privately message the administrators of the page. If you want to disable this option, you can click "Manage Page," then "Edit Settings," and then "Manage Permissions." Uncheck the "Show Messages button..." option to take the message feature away.
Optional Additions to Your Pages
Since Timeline is meant to showcase your biggest milestones, you may want to spend some time filling out some of the biggest events that are relevant to your page. For example, you can start by filling out the date, location and description about the founding or launch of your business.
Again, for more information on how to create specific events along the Timeline, check out how to use Facebook Timeline for a more detailed walkthrough.