Hey, remember those weird little icons of stuff that Facebook introduced back in 2006 - 07, which you could give to your friends as "virtual gifts" so you could somehow express just how much you appreciated them on a public social network in a sort of visually creative way? Yeah, me neither. But anyway, since then, Facebook has started to take its commerce platform a lot more seriously -- especially after bringing back Gifts earlier this year.
On Thursday, Facebook announced the new Facebook Card as part of its Gifts program. It's a gift card that you can buy through Facebook and give to your friends so that they can go purchase whatever they want at offline venues like Target, Sephora, the Olive Garden and Jamba Juice.
Facebook shows you how it works right here. You're basically asked to purchase the gift card and choose the recipient so that they can be notified via Facebook. A physical gift card will then be sent to them via snail mail. The cards are also reusable.
Are we thoroughly impressed? Nah, not really. The only thing that's significantly different about these cards is that you can give a friend multiple balances to more than one store using the same card. They're really just regular gift cards from participating venues, except with the "FACEBOOK" logo plastered on each card.
U.S. users can expect to see the new gift card feature go live very soon.
Photo © Facebook