Looking for a new, less time-consuming way to share and enjoy video content? Twitter's new Vine app might be just what you're looking for.
Twitter acquired Vine last fall and launched it as a standalone iOS app today. (As usual, Android users will have to wait.) The app is a lot like Instagram, except it lets you capture short, automatic-looping videos up to six seconds in length. Now, that's not very long at all, but who really has time these days to watch long videos? If Twitter can make the 140-character text trend so successful, there's definitely hope for micro videos as well.
Keek, a competing mobile micro-video sharing app, has a 36-second limit for its videos. And then there's also Viddy -- another popular micro video app that has a 15-second limit. Justin Bieber, Snoop Dogg (err, Snoop Lion?) and other celebrities use Viddy.
What I like about Vine's six-second limit and auto-loop feature is that it kind of reminds me of a GIF. If you go to the official Twitter blog post and check out what a Vine post actually looks like when it's shared/embedded on the web, you'll get what I mean. It's an extremely short, silent video (by default anyway, until you turn the sound on) that is comparable to all the GIF images we love to share on Tumblr and Reddit.
The creators of Cinemagram and other GIF-maker apps will need to keep an eye on this new Vine app. There's something special going on right now when it comes to animated images and micro videos, and clearly, it seems like every app-developing, startup founding, entrepreneurial tech enthusiast wants in on this growing trend.
Photo © Vine Labs, Inc.