Software & Apps > Apps 283 283 people found this article helpful The 8 Best Social Media Management Applications of 2024 These tools make promoting content and managing engagement easier By Elise Moreau Elise Moreau Freelance Contributor University of Ontario George Brown College Elise Moreau is a writer that has covered social media, texting, messaging, and streaming for Lifewire. Her work has appeared on Techvibes, SlashGear, Lifehack and others. lifewire's editorial guidelines Updated on February 13, 2024 Reviewed by Christine Baker Reviewed by Christine Baker Christine Baker is a marketing consultant with experience working for a variety of clients. Her expertise includes social media, web development, and graphic design. lifewire's editorial guidelines Apps Best Apps Payment Services Trending Videos Close this video player The best social media apps offer a range of solutions that can help you easily organize multiple accounts and share information across several social networks without needing to post anything separately to your accounts directly from the web. Here are a few of the most popular social media management tools available today. Use them for personal reasons, your blog, your small business, or your large brand. 01 of 08 Hootsuite What We Like Analytic tools for social media marketing. Reliably identifies influencers. What We Don't Like Some features come at a cost. Cumbersome to curate content across platforms. Hootsuite is arguably the most popular social media management app out there. It's well known for supporting many platforms while offering various settings and dynamic features. You can monitor and post to several popular networks, including Facebook personal profiles and business pages, X (formerly Twitter), LinkedIn, and others. With its built-in custom analytics system, the ability to monitor selected keywords, plus the option to conveniently schedule posts whenever you want (and do this all for free), HootSuite sets the bar high for competing social media management tools. Pro and enterprise plans are also available. Visit Hootsuite 02 of 08 SocialOomph What We Like Queue content to re-post automatically on a recurring basis. Extensive help documentation. What We Don't Like No mobile application. Clunky interface. SocialOomph can help you manage your X accounts for free — plus Pinterest, LinkedIn, Tumblr, RSS feeds, and more if you upgrade. Schedule your tweets, track keywords, promote your profiles, shorten URLs, purge your direct message inbox, and create an unlimited number of profile accounts free of charge. A free account gets lots of great features that aren't too limited, but a premium account will get you more—including follow-backs, automated DMs, quality users worth following, and more. Premium members are billed every two weeks rather than monthly. Visit SocialOomph 03 of 08 Buffer What We Like Flexible pricing plans. Integrates with news aggregator tools like Feedly. What We Don't Like Free version doesn't connect to Pinterest or LinkedIn. Content feed lacks a search feature. Buffer helps you plan a schedule to optimize your social updates by scheduling them and spreading them out to publish throughout the day. You can use it with Facebook, LinkedIn, X, Pinterest, and Instagram. The dashboard is super simple to use, giving you full customization of your posting schedule and the ability to view your analytics. Using the Buffer mobile app and the web browser extension makes it easier to quickly add web page links (including titles and images) to your Buffer schedule. You can upgrade for more posting privileges and social accounts to manage. Visit Buffer 04 of 08 SocialFlow by piano What We Like Displays most popular posts in real time. Predictive scoring shows how content might perform. What We Don't Like Automation features could be better. Toggling between accounts is more difficult than it should be. Like Khoros (Formerly SpredFast), SocialFlow takes a data-driven approach to social media with tools that let you publish according to when your users are most active, launch goal-based advertisement campaigns, and more. This is the type of app you want if you need to make sense of your social activity. This is another one that involves requesting a demo before you can sign up and get going on your next social media marketing campaign. It's typically meant to be used by larger organizations with big audiences and lots of engagement. Visit SocialFlow by piano 05 of 08 Sprout Social Lifewire What We Like Notifications, mentions, and messages in one feed. Mobile app includes push notifications. What We Don't Like Mobile app doesn't include analytics. Expensive compared to the alternatives. Sprout Social is another app for serious social media marketers. In addition to being able to publish to a variety of social platforms easily, this tool was built to provide excellent customer service via social media and look for hidden engagement opportunities. There's a free trial, but after that, be prepared to pay a minimum of $60 per month to keep using all of Sprout Social's advanced features. Enterprise and agency solutions are entirely scalable and perfect for customizing your social media marketing needs to fit your business. Visit SproutSocial 06 of 08 Tailwind What We Like Browser extensions for Chrome, Safari, and Firefox. Suggests ways to improve your Pinterest account. What We Don't Like No mobile support. Not as useful for posting on Facebook and X. Like Everypost, Tailwind is focused on visual social content—particularly Pinterest and Instagram. For Pinterest, you can use this tool to schedule posts, find trends through insights, monitor your brand, launch contests or promotions, and get access to analytics and reporting. For Instagram, you can take advantage of the Instagram "listening" feature, schedule posts, monitor hashtags, manage your audience, manage user-generated content, and also get access to analytics and reporting. There are plans for everyone, from bloggers and small businesses to agencies and enterprises. Visit Tailwind 07 of 08 IFTTT What We Like Easy to use mobile app for iOS and Android. Integrates with many apps, services, and smart devices. What We Don't Like Better for personal use rather than professional use. Automatically adds hashtags to all posts. IFTTT stands for If This Then That. This tool lets you build automated actions, called applets or "recipes," so you don't have to perform them manually. For example, if you want your Instagram photos automatically saved to a public folder of your Dropbox account, you can create a recipe with IFTTT. You can choose from existing applets, as well. There's no limit to the number of IFTTT recipes you can build, and it works with almost any popular social website. Visit IFTTT 08 of 08 Khoros (Formerly SpredFast) What We Like Excellent customer service. Ideal for groups of people working on social media campaigns. What We Don't Like No way to save customized settings preferences. Content is often delayed by a few minutes. For the social media strategist who's crazy about measuring analytics, Khoros (Formerly SpredFast) is the tool that excels at data feature integration. Manage and measure data gathered from all sorts of social platforms to see how many people you are reaching and whether or not your target audience is appropriately engaging with your content. The data is presented in formatted graphs, which you can use to compare and benchmark campaigns against other strategies. This app is for more than just the average blogger or small business dabbling in some light social media promotion. You have to request a demo before you can start using it. Visit Khoros (Formerly SpredFast) Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Subscribe Tell us why! Other Not enough details Hard to understand Submit