After much anticipation, Google finally rolled out its Pages feature on the Google Plus social network this past Monday. It seems like every major tech site and amateur blogger has written about it.
On the outside, Google Plus Pages look like they are nothing more than Google's version of Facebook pages. On the inside, there's a whole lot more to the story.
We all know that Google is a search giant and the number one search engine on the web. Obviously, they will be integrating its Pages feature into its search results. This is something they're calling "Direct Connect."
When a person wants to find a particular business page, such as the official YouTube Google Plus Page, that person only has to add the "+" sign before their search term in order to be directly taken to the +YouTube Google Plus Page.
In time, this could become a very valuable web activity for businesses, especially for those that rely on search.
Here's what Caleb Garling from Wired.com had to say about the Direct Connect feature and Google Plus Pages overall:
"This is where Google will have an advantage over Facebook: With a broad array of services like search and Gmail and Chrome and Android, Google offers tools that are fundamental to the online lives of so many people -- and these can be tied to Google+. As Google+ evolves, Google will have the means to promote its social network -- and the branded Pages within it -- in ways that Facebook or Twitter cannot."
So far, we're only a few days in to this new feature and we've already got tons of people loving and hating Google Plus Pages.
To set up your own Google Plus Page, go to google.com/+/business/.
So, what's your take on all of this?