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By Daniel Nations, About.com Guide to Web Trends

Disney Launches Social Network for the Nintendo DS

Thursday May 15, 2008

Disney is exploring uncharted territory with DGamer, a social network that targets kids through the Nintendo DS portable game system.

Traditionally, the Nintendo DS hooked people together through Nintendo's own network, similar to the proprietary networks for the XBox and the Playstation. But, being one of the largest developers for the Nintendo DS, Disney has a bit of clout.

By integrating a social network into its games, Disney is able to create a stronger connection with the players as well as having a target audience for other Disney products.

The DGamer network launches today with the release of the new Disney game, Chronicles of Narnia: Prince Caspian.

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